Owlet was created for parents, by parents. And as a baby-and caregiver-focused brand, giving is a part of our fabric at Owlet. Owlet Cares is our advocacy initiative that focuses on ensuring that every baby and every parent have the support they need so that every child is cared for, protected and loved.
Part of our Owlet Cares program includes our 2:1 match program with our foundation partners. When they purchase one product, we match it with two. This means three families are reached.
Our goal with Owlet Cares is for parents to know that they’re supported in their parenthood journey—not just by a brand, but by a parent-founded, parent-focused organization committed to you and your family.
Since last year, we've been celebrating our monitoring of 1 million babies worldwide. We've also committed to donating $1 million in product and other charitable support. Not only that, but a portion of proceeds from Owlet product purchases go towards donations and research to improve infant and maternal health.
As of November 1, 2022, we've reached 67% of our goal, in large part thanks to our foundation partners—mostly parent-led nonprofit groups around the country that participate in our 2:1 match program.
At Owlet, giving is part of our mission statement. Not only are we involved in annual initiatives such as Giving Tuesday, but our giving extends year-round. In fact, a part of proceeds from Owlet products goes towards donations and research to improve infant and maternal health.
Giving Tuesday started 10 years ago as a global challenge for people to unleash their generosity of spirit. It’s a global event. A feel-good celebration. A call to action rooted in positive change. And the hope is to encourage generosity as a part of everyday life.
This year, Owlet is proud to join the movement by hosting our Ultimate Peace of Mind Giveaway. Eleven families in the U.S. will win a Dream Duo 2—the only baby monitor to track heart rate and average oxygen level as Sleep Quality Indicators—along with 1 grand prize winner receiving over $2,500 in additional must-have parenting items.
Want to learn more about the Owlet Cares program? Click here to learn more.